HALDIRAM'S - READY TO EAT, FROZEN
Haldiram's began as a tiny shop in Bikaner, the land as famed for its savories as for its leather faced pipe players and fierce warriors. By 1982, Haldiram's had set up shop in Delhi and the capital begun to stop by and take note of the savories and sweets. It was word of mouth that grew the business manifold over the next decade till Haldiram's stood as a food outlet that was synonymous with taste, hygiene and innovation.
USA was the first market we started exporting to, thanks to the large Indian population there. We began with about 15 products, all savories, because they are favorites among Indians.
What began as a small town enterprise in India is today a global phenomenon. Haldiram's is a way of life for Indians no matter which country they live in. And the countries they live in are also fast developing a penchant for these products.